White Beach

White Beach is a four-kilometer stretch of powdery white sand on the western coast of Boracay Island in Barangay Balabag, Malay, Aklan, Philippines. Divided into Stations 1, 2, and 3, it is the island's main tourism hub and most famous beach. Known for its calm turquoise waters, fine sand, and sunset views, it hosts numerous resorts, restaurants, and water activities and forms the center of Boracay's visitor economy.

Visitors can expect a long, wide stretch of fine white sand facing west along the Sulu Sea, divided into Stations 1, 2, and 3. Station 1 has wider beachfront and upscale resorts, Station 2 is the commercial center with D'Mall, restaurants and bars, and Station 3 is quieter. The beach offers calm, shallow turquoise water, palm-lined shore, views of Willy's Rock, sunset viewing, swimming areas, and numerous resorts, eateries, and water sports operators directly on the beachfront.

White Beach developed from a quiet fishing community into the Philippines' premier beach destination from the 1970s-1980s onward. It underwent a six-month government closure and rehabilitation in 2018 to restore environmental conditions, after which strict tourism and environmental regulations were implemented.

White Beach is the cultural and economic center of Boracay Island, hosting local Ati community heritage, annual festivals, and serving as the main gathering place for both residents and visitors. Willy's Rock with its Virgin Mary grotto is a notable cultural and religious landmark on the beach.