Big Merino

The Big Merino is a 15.2-metre-tall concrete merino ram located on Hume Street in Goulburn, New South Wales, within the Goulburn Mulwaree local government area. Built in 1985 to celebrate the region's historic wool industry, it is one of Australia's most famous 'Big Things'. The hollow structure houses a gift shop and wool exhibition, with an observation area accessible via internal stairs, and stands as an iconic roadside photo stop on the Hume Highway corridor.

Visitors can expect a large roadside concrete merino ram standing beside Hume Street near the former Hume Highway route. The exterior is accessible for photography from the surrounding car park and lawn area. Inside the hollow structure is a ground-floor gift shop selling Australian wool products, souvenirs and clothing, with a small wool industry display. An internal staircase leads to an observation area at the top with views through the merino's eyes over Goulburn. The site is set in a commercial service area with parking and adjacent amenities.

Built in 1985 by brothers Gary and Val Miller to honour Goulburn and the surrounding region's prominence in the Australian fine wool industry. At the time Goulburn was regarded as a centre of wool production. The 15.2-metre structure was originally located near the Hume Highway. When the Goulburn bypass was constructed, the Big Merino was moved 800 metres north to its current site on Hume Street in 2007 to maintain visibility to highway traffic.

The Big Merino is an iconic example of Australia's 'Big Things' roadside attractions and a widely recognised symbol of Goulburn's identity as a historic wool capital. It celebrates the cultural and economic importance of merino wool to the region and serves as a major tourist landmark and community icon for Goulburn Mulwaree.