Beauty World

Beauty World is a well-known commercial and transport hub in Bukit Timah, Singapore, centred around Beauty World Centre and Beauty World Plaza along Upper Bukit Timah Road. Originating as an amusement park called Beauty World Town in the 1940s, it has evolved into a local shopping and dining destination. It is notable for its mix of retail shops, eateries and services, and its proximity to Bukit Timah Nature Reserve and the Rail Corridor, served by Beauty World MRT station on the Downtown Line.

Visitors can expect a low-rise suburban shopping area with interconnected malls and shophouses offering fashion, beauty services, electronics, bookshops and casual eateries. The area is centred on Upper Bukit Timah Road and Jalan Anak Bukit, with Beauty World Centre and Beauty World Plaza as focal points. The surroundings are urban with easy access to Bukit Timah Nature Reserve and the Rail Corridor. Visitors can explore shops, food stalls and cafes at street level and within the malls.

Beauty World originated as Beauty World Town, an amusement park established in 1947 at Jalan Anak Bukit to cater to post-war entertainment needs. It featured open-air markets, cinemas, cabarets and food stalls and was a major suburban entertainment centre in the 1950s and early 1960s before redevelopment into the present-day shopping centres.

Beauty World remains a community commercial hub for Bukit Timah residents, known for its mix of traditional shops, local eateries and beauty and wellness services that reflect suburban Singaporean daily life and neighbourhood shopping culture.