Sam Son Beach

Sam Son Beach is a major coastal resort in Sam Son City, Thanh Hoa Province, about 16 km east of Thanh Hoa City and 170 km south of Hanoi. Stretching about 6 km along the Gulf of Tonkin with fine sand and gentle waves, it is one of northern Vietnam's most popular beaches. Developed as a seaside resort during the French colonial period, it now features a wide promenade, hotels, seafood restaurants and views of Truong Le Mountain.

Visitors can expect a long, wide sandy beach with shallow, gentle water suitable for swimming and wading, backed by a paved seafront promenade, hotels and seafood restaurants. The beach is divided into sections (A, B, C, D) with sun loungers and umbrellas. To the south, Truong Le Mountain and Hon Trong Mai rocks provide scenic views. The area is lively in summer with swimming, walking, photography and dining, and quieter outside peak season.

Sam Son was developed as a seaside resort by the French in 1906-1907 during the colonial period, when villas and facilities were built to serve colonial officials. It has since grown into one of the earliest and most established beach resorts in northern Vietnam.

The beach is closely associated with the fishing culture of Sam Son, known for fresh seafood cuisine and traditional fishing villages. The nearby Truong Le Mountain and Hon Trong Mai rocks are local scenic and cultural landmarks often visited alongside the beach.