Pantai Irama

Pantai Irama (Beach of Melody) is a popular sandy beach in Bachok District, Kelantan, on the east coast of Peninsular Malaysia facing the South China Sea. Located about 25 kilometers southeast of Kota Bharu, it is known for its long stretch of sand, casuarina and coconut trees, and the melodic sound of wind and waves that gives it its name. The beach is a well-known local recreation area for picnics, photography and sunset views.

Visitors can expect a long, open sandy beach facing the South China Sea lined with casuarina and coconut trees. The area is developed as a public recreation beach with food stalls, seating areas and a promenade. The sea is often rough with strong waves and wind, making it more suited to sightseeing, beach walks, photography and picnics than swimming. Evenings are popular for watching sunset and local kite flying.

Pantai Irama has long been a coastal recreation area for Bachok and Kota Bharu residents. Its name, meaning Beach of Melody, refers to the sound produced by wind and waves along this stretch of the Kelantan coast.

The beach is a significant local leisure and social gathering place for families in Kelantan. It is associated with east coast beach culture including picnics, evening strolls and traditional kite (wau) flying during the windy season.